- About Vanity Lane -

The Story of Vanity Lane

Vanity Lane is the outcome of curiosity, a love of learning and a propensity for DIY. I am a naturally creative person, so when I found that I couldn't buy a deodorant which had natural and organic ingredients, did not leave residue and also worked effectively, I decided to research how to make my own and thus the Underarm Balm was born! I was genuinely surprised at how effective it was which is when the thought occurred to me that other people might benefit from a simple, natural and effective deodorant. I started by giving out free samples to friends as I felt that it really needed to be used in lots of different but equally strenuous situations. I believe wholeheartedly in my product and the positive feedback I received from friends and family was very encouraging. Anyone can make this at home, but I am fully aware that it is not always easy to keep up with homemade products when you have a busy lifestyle, so I have done it for you! 

Return & Refund Policy

All of our products come with a 30-day money back guarantee. If you are returning one of our products, please feel free to let us know why via email. We strive to produce products that are simple, natural and effective. Customer feedback is important to us. Thank-you. 

Packaging Info

Our product packaging is purposefully plain and simple. We believe it is in keeping with our company ethos: simple, natural products that work. We strive to use reusable and/or recyclable materials in our product packaging. We are committed to using plastic free shipping materials.

The Vanity Lane Pledge

We pledge to never use potentially harmful chemical or synthetic ingredients  in our products. 

Ingredient Commitment

Vanity Lane is committed to using ingredients that are natural, organic and locally sourced wherever possible. Our aim is to provide effective products with simple ingredients. We will never sell products or use ingredients that have been tested on animals. We always trial our products on ourselves and our friends in order to ensure the effectiveness and quality of our products. We use a reputable product assessment company to ensure our formula is safe to use as directed. Customer satisfaction is paramount to us, so feel free to get in touch and share your experiences in using our products. 

Benefits of Our Natural Ingredients

  • Aloe butter (aloe barbadensis in cocos nucifera) is a natural moisturiser and has antibacterial and antiviral properties.

  • Shea butter (butyrospermum parkii) improves skin elasticity and relieves dryness.

  • Bicarbonate of soda naturally deodorises and soothes itchy skin. It also softens and deodorises fabric in the wash.

  • Arrow root powder (maranta arundinacea root) creates a lovely soft and slightly shimmery texture. 

  • Berry wax (rhus verniciflua peel cera) has a naturally soft, velvety smooth texture. 

  • Jojoba oil (simmondsia chinensis seed) has many benefits. The most relevant being its ability to balance sebum production. 

  • Calendula oil (helianthus annuus seed, calendula officials flower extract) has calming and healing properties. It is       anti-fungal, anti-inflammatory and anti-bacterial. 

  • Apricot kernel oil (prunus armeniaca kernel) is rich in vitamins A, B1, B2, B6, B17 & E and is easily absorbed and safe for sensitive skin areas

  • Grapeseed oil (vitis vinifera) promotes moisture retention and has anti inflammatory properties.

  • Vitamin E oil (tocopherol) helps to replenish skin harmed by pollutants.

  • Pure essential oils are endlessly beneficial. We use carefully sourced oils formulated from natural plant extracts. ​

  • Lastly, using your fingers to rub underarm balm onto your armpit helps stimulate your lymph nodes to release toxins. ​

About Us 

Vanity Lane was created by Erin Neelands. My aim is to provide vegan friendly, plastic free, effective products with simple, all natural ingredients. We will never sell products or use ingredients that have been tested on animals. We always trial our products on ourselves and our friends in order to ensure quality. 

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© 2017 by Erin Neelands. Background video by Matthew Barlow. Proudly created with Wix.com